Ratio of hits to sales

[stro2425]

I am new to this. What can one expect as far as making money?


For instance, if you have gotten 300 hits on your own web site, what would be a typical sale ratio?


How many of those turn into sales? So far I have had 283 hits, and about 180 have clicked through, but NO sales.


What gives?


Thanks,


Sam

[RxSponsor.com]

It depends where the traffic is coming from. Conversions vary greatly between the different search engines.


I find those "hot bar" type hits hardly convert at all. Where is the traffic coming from?

[stro2425]

So far Google. That is the only one I have shown up in.


What is hot bar?

[redex]

smileys/smiley16.gifMy google SE traffic converts at 5-8% depenmding on the niche med the site is presenting. Many factors come into play.


Can the visitor buy with ease. Are they directed to the med they want or do they have to drill down a couple bages to find the elusive BUY BUTTON.


Are you using a graphic laden template site that looks really pretty but is 200K in size. Modemers will hit the back button if that page does not load fast. Not everyone has broadband yet, less than half I think


Once they get into the checkout cart, the less pagesmeans the less chance they have to change their mind. Most internet sales are lost while the purchaser is in the cart two three four pages deep. The more pages, the more lost sales. Proven fact.


Buying is all about emotion, if the surfer feels comfortable at your site, they will most likely buy without regard to price.


If you are targeting a popular med like phentermine or viagra, then you just have a sh*tload of competition out there. I stay away from them and tend to push the less popular meds - better conversions.


(see Dewie, I can be nice and give advice to newbies!)

[smokey]

(see Dewie, I can be nice and give advice to newbies!)


my ears are wide open..

[RxSponsor.com]

Hotbar is one of those downloads for your browserthat pops up advertisers sites.


They can deliver a ton of traffic but conversions are horrible. Redex gave some good infoin his post..

[stro2425]

First, thank you very much for your help. Your advice has generated a few more questions.


I simply have a link to the main site home page. I am betting on that cookie.Is it reliable to thinkthe cookie stays recorded, or is this a mistake to rely on this? Should I link directly to the medicine?


What about hydrocodone? Is hydrocodonenot going to be prescribed on the net soon.


Thanks again.

[RxSponsor.com]

What about hydrocodone? Is hydrocodonenot going to be prescribed on the net soon.





You better start looking through the threads here. A lot of talk about that drug anda few others.... Not many are willing to carry it, that might give you a tip..

[Star]

does anyone know of a good free tool to check load time on your sites? I used to use echoecho but it hasn't been working lately.

[stro2425]

Besides hydrocodone...


What about linking to the main page of a site? Does this just have a really low conversion rate from click through to order?

[redex]

does anyone know of a good free tool to check load time on your sites? I used to use echoecho but it hasn't been working lately.


Empty your internet cache files, set your modem port speed to 33.6 use dial up and surf to your site in the middle of a weekday day with watch or clock in hand. It helps if you have one of those old fashoned ones with a sweeping second hand. LOL You will get an idea of what the "average" surfer will have to endure. You may be surprised at what you find smileys/smiley4.gif

[rxdrugsonline]

does anyone know of a good free tool to check load time on your sites? I used to use echoecho but it hasn't been working lately.


Checkout this site:


http://www.searchengineworld.com/misc/tools.htm

[phalaris]

I like to keep size of my index page at below 20kb. This 20kb includes a 3kb to 4kb external style sheet and all images as well. I think on a slowest dialup ~28kbps and a slow/old PC that page should load in7 seconds. Other pages should download even faster if the external css and images are cached by the browser of the surfer.


I have a 3 siteswith index page around 45kb and those sites don't convert as well as my lightweight sites.

[redex]

I agree phalaris. Everyone wants pretty but some of those templates are 200-300K 10 seconds is all a surfer is willing to wait, they are an impatient bunch and they hate to scroll and read paragraphs of text. I have seen images 60-80k on some OP sites and then there is the 100K flash animation, and on and on.

[RxSponsor.com]

Hmmm... so that's why prescriptiondrugs.com does so well... smileys/smiley2.gif

[redex]

That and 10K a day to google and overture smileys/smiley19.gif

[EPSRX]

Ouch....10K a day to Google & Overture smileys/smiley19.gif.

[MedMan]

That and 10K a day to google and overture smileys/smiley19.gif


Try spending$10K per dayeach! http://rxaffiliateforum.com/smileys/smiley3.gifsmileys/smiley19.gif

[stro2425]

Do you mean to maintain SE ranking?

[Star]

you'll lose at least 5k

[MedMan]

Do you mean to maintain SE ranking?








Yep! That is why I am saying that they will think long and hard before getting rid of OP ads.


And if they decide to keep our ads, you guys know who is partiallyto thank (or curse at!). smileys/smiley4.gif

[Affiliate]

Almost all the PPC advertisers are low ballers soI wouldn't mind seeing those ads go. You PPC guys don't have the skill to make it in the regular SERPs. Anyone can spend $10K a day on PPC smileys/smiley2.gif(ha ha... I wish I could)

[MedMan]

We're not all lowballers, but I do have to stay competitive so yes my prices are a little low but I don't get stupid like some of these idiots. What's funny about this biz is that you can still make a ton of money even if you have the highest prices on the PPC's.


Customers are leary of lowballers because they have always heard that if it looks too good to be true, it probably is. This goes especially for this biz as customers see medication as a premium purchase and they are afraid of being scammed or getting a low quality product. Or even worse, they are afraid that they could get something that could make them seriouly ill or even kill them. That is why I keep telling these idiot lowballers that YOU DON'T HAVE TO DO IT!!! They learn, sometimes too late. That is why you see these lowballers come and go so fast, they simply just don't get it. Oh well, more money for me! smileys/smiley4.gif


I agree that a lot of the PPC guys lack the skill to do SEO, but in my case I am just too fricken lazy to do it. I actually know a lot about SEO but I do not have the time to do it. PPC bidding, if you do it right, takes a lot of time and energy to do each day and I find myself just worn out at the end of the day both physically and mentally and my motivation to do SEO goes out the window.


I keep telling myself how lazy I am but at the end of my 16 hr day I look back and say I'm the hardest working lazy ass I know! smileys/smiley2.gif


Maybe I'll just hire someone to optimize my sites for me. smileys/smiley20.gif

[Pharmacy316]

LOL...What is a serp

[Affiliate]

SERP - search engine results page


Are you new at this? You talk a big game...

[daverx]

Actually, I do kinda agree with Affiliate, a lot of PPC ads are from lowballers. but there are still some non-lowballers. But if you don't list the price, and instead make the ad seem like you are a great, reliable, legit company, and your site looks "clean" (not beautiful and graphics intensive, just enough to instill confidence) you can sell tramadol, for example, for $139 instead of the $89 those lowballing bastards do.


All you lowballers take note: It really works, the method I described aboveand you get plenty of commissions and reorders becuase people trust you. Just one day up your prices and get rid of the price in your ads. I guarantee you will get a nice stream of GOOD customers (the reordering type, which you want, because PPC is an investment in reorders to some extent) instead of just people who will ditch you for their reorder and go to the least sleazy lowballer at the time when their order runs out. I know you can place an ad with a lowballed price and get a ton of orders, but the profit margin you make for the high CPC is horrible, so try it that way just for a day...I thought the same things as you guys, but it really odes work. Now I look forward to my $60-80 commissions instead of the crap $30 commissions that are barely worth it for a $6-7 click.


I am still learning SEO. There is actually a lot to learn if you want to do it right, and I see no reason to do it half-assed, and I see the time I put into learning SEO as a better investment for my time than PPC. In the meantime I live off reorders and new orders from a PPC budget that is funded mainly by reorders. My traffic comes from that and word of mouth (I'm a college student, so I know a lot of people who buy this stuff and always print out business cards (that are really ads). Got a lot of my intitial orders that way, and they are reliable reordering customers who tell their friends. It costs so much less. My next step is to advertise in print.


-daverx

[stevie]

Gee I wonder whose sites fall into this category --- "graphic laden template"smileys/smiley17.gif

[EPSRX]

Nice post daverx.


I don't know, but it seems to me that comparison sites work better with PPC. A t least the customer can view different prices from different providers and then order. I haven't triedusing comparison sites and maybe I should start building some.