View Full Version : generics vs brands
August 14th, 2005, 12:04 PM
August 15th, 2005, 10:30 AM
Wether people like it or not - there are 2 markets.
Interestingly the sales seem to be 50/50 - but the generic range is relatively narrow as available from a few long term stable programs. Still the same can now be said about brand.
We have spent years researching and evaluating them and find 1 in 10 brand or generics stand the test of time. That does not stop nine more new ones arriving on the scene failing and then reappearing with a new name or new owner.
August 16th, 2005, 09:46 AM
August 21st, 2005, 01:55 AM
We have spent years researching and evaluating them and find 1 in 10 brand or generics stand the test of time.
I totally agree with you. This is why it is so important to choose a well-established program to promote from the beginnning.
August 22nd, 2005, 02:55 AM
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