generics vs brands

[Ami]

edited

[clivew]

Wether people like it or not - there are 2 markets.

Interestingly the sales seem to be 50/50 - but the generic range is relatively narrow as available from a few long term stable programs. Still the same can now be said about brand.

We have spent years researching and evaluating them and find 1 in 10 brand or generics stand the test of time. That does not stop nine more new ones arriving on the scene failing and then reappearing with a new name or new owner.

[Ami]

edited

[Dan]

We have spent years researching and evaluating them and find 1 in 10 brand or generics stand the test of time.

I totally agree with you. This is why it is so important to choose a well-established program to promote from the beginnning.

[markram]

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